Website Lead Readiness Checklist: 12 checks

This free checklist helps you see whether a small-business website clearly explains what you offer and how to get in touch. No sign-up or email required.

The score is only your own self-assessment. This checklist does not promise sales, enquiry numbers or Google rankings; your ticks stay in this browser and are not sent anywhere.

Clarity

The first screen says in one sentence what you do and who it is for.
Main services or products are listed separately in plain language.
Prices, or at least what determines the price, are explained.

Trust

There are real work examples, photos or a portfolio; sample or concept work is labelled as such.
It shows who provides the service and how the work runs (steps, timeline).
There are no invented reviews, fake numbers or unverifiable claims.

Contact

One working main contact button is visible on every page.
Visitors are told what information is useful to include in an enquiry.
The channel you reply on is actually monitored and its link has been tested.

Mobile

On a phone, text is readable, buttons are easy to tap and nothing runs off the screen.
Pages load quickly on mobile data; images are not unnecessarily large.

Measurement

At least monthly, you check where visits and enquiries come from (analytics or a simple log).

Your score: 0/12

Key basics are still missing. Start with the clarity and contact groups.

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